About Us

In the current era of globalization, competition in various businesses is very tight, including among Batik fabric entrepreneurs. Batik is the Oral and Intangible Heritage of Humanity, a title awarded by UNESCO in 2009 (Kustiyah, 2017). Batik is one of the leading creative products in Indonesia and becomes one of the pillars of Indonesia’s economy. The Batik industry has developed rapidly due to public awareness to use Batik as part of life in various events and the establishment of the characteristics of the Indonesian people. Indonesia has many ethnic groups that produce different types of Batik. The shape of drawings in the manufacture of Batik in the form of animals and humans is made artistically. Batik artisans do not reveal primary forms, such as naturalistic flora and fauna. Instead, the artisan takes one or more vital elements in plants or animals such as buds, leaves, seeds, feathers, or tails and makes them into intricate forms of art. They arrange them into the different designs of elements. Hanipah et al. (2016), said that Batik is one of the unique cultural symbols for the people of Malay and Java.

Bekasi is one of the cities with a large industrial area in Indonesia, including the Batik industry, which offers a variety of motifs. Bekasi’s location, which is adjacent to West Java and Jakarta, is influenced by various cultures, including Sundanese, Betawi, and Javanese, so this also influences the inspiration for Batik artisans in Bekasi to be able to create unique and creative Batik. Bekasi Batik is indicating the struggle of the Patriot City during the war against the invaders so that it reflects the spirit of patriotism of dynamic and passionate fighters. Currently, the unique Batik of Bekasi has 12 motifs. As written by Swan (2017), the 12 Bekasi Batik themes are divided into 5 categories, namely: Flora (bamboo; kecapi fruit, jasmine, and lotus); Fauna (snakehead fish, catfish, sepat fish, and betik fish); Historical (Gedung Juang Tambun, Bekasi River, and Bambu Runcing Monument), and Cultural (Topeng Dance, The Legend of Rawa Tembaga, children’s games such as benteng and tanidor); and light-colored Batik (greenmoss, green leaf,and red soil). The uniqueness of Bekasi Batik must be maintained and developed so that it can represent the richness of Indonesian culture.